In 2024, the Centre for Creativity, based on initiatives from various partners, began curating a selection of products from Slovenian creators, designers, authors, organisations, and companies. The online catalogue of the selection of Slovenian gifts, under the unified brand MADE IN SLOVENIA, reflects the visual and design excellence, identity, and heritage of the Republic of Slovenia, as well as the national brands I Feel Slovenia and MADE IN SLOVENIA. The products featured in the catalogue were selected by a professional jury.

The selected products stand out for their design quality, exceptional craftsmanship, use of sustainable materials, and innovation, with the majority produced in Slovenia. Their functionality goes beyond mere decoration, embodying the values and characteristics of Slovenia and expressing the country's identity. These products are of Slovenian origin and predominantly made by local creators. They emphasize innovation across various sectors, as well as being sustainable and of local origin. The high-quality, functional, and aesthetic gifts connect a contemporary creative approach with Slovenia’s rich heritage—cultural, historical, natural, economic, environmental, technological, gastronomic, and sports-related.

The selection of Slovenian gifts presents Slovenia as an ambassador of good design. It reflects the vision of a modern Slovenia and helps to increase Slovenia's diplomatic, international and business visibility.

The catalogue provides public administration, institutions, companies or individuals with a premium selection of uniquely designed and original Slovenian gifts and souvenirs for various occasions and across different price ranges.

In the spring of 2024, the Centre for Creativity announced the first Public Call for the Selection of Made in Slovenia Occassional Gifts. A jury composed of Maja Bahar, National Museum of Slovenia; Barbara Hiršman, Protocol of the Republic of Slovenia; Barbara Jaki National Gallery; Emil Kozole, Studio Ljudje; Barbara Predan, Academy of Fine Arts and Design; Maja Vardjan, Museum of Architecture and Design; and Yasmin Martin Vodopivec, International Centre of Graphic Arts unanimously selected 57 products in accordance with the call's criteria.

The selected gift providers include creators, designers, artists and companies from across Slovenia, representing various generations.

The products featured in the online catalogue of selected Slovenian gifts are recipients of the Made in Slovenia mark of excellence. Recipients become part of the Made in Slovenia collection, which showcases best practices of Slovenian creators and companies in the creative sector. The collection will be recognized globally as exemplary Slovenian design, promoting sustainable principles and fostering collaboration between the creative and economic sectors.

Due to the strong response from partners and applicants, the Centre for Creativity will continue to expand the selection and issue public calls in the coming years. A key goal of the call is to strategically encourage high-quality selections and support the development of such production.