Maja Čibej has been leading Beti for ten years. Prior to that, she was the company's Commercial Manager for four years, during which time the company started to penetrate new markets. As Commercial Manager, she actively collaborated with the R&D department in the development of new products, especially with a view to penetrating new markets. Throughout her time at Beti, she has been involved in Beti's R&D team in the areas of user product validation, and product functionality and customer technical requirements verification and specification. Prior to joining Beti, she worked for seven years in international companies in sales, purchasing and marketing, development and launch of new products, go-to-market strategies and market research.
