Gregor Žakelj is a designer who established the design studio VBG (Visual Brain Gravity) 12 years ago. His work has been recognized with awards in both Slovenia and abroad. He was selected by ADC*E Barcelona as one of the ten most promising creatives in Europe and has received over 80 awards, including ADC*E, European Design Award, Golden Drum, SOF, Brumen, Volvo Design Award, Regpak, and German Design Award. Mr. Žakelj has presented his knowledge at numerous conferences in Slovenia and abroad, advocating the concept that good design is best suited for good clients, while also emphasizing the value of Slovenian expertise in design. He currently applies his interdisciplinary expertise in designing and mentoring brands and visual identities for domestic and international clients. In the course of his work, he uncovers crucial product attributes, which he has also utilized to create the narrative for Oljarna Kocbek brand.