FRESH 32 toothbrush

Conventional toothbrushes with nylon bristles cause gum damage and are not recyclable because the bristles and handles are made from different materials. FRESH 32 is an alternative that meets high medical and sustainability standards. Developed by a multidisciplinary team, the central innovation consists of 3D Bristle Dynamics™ technology with TPU rubber bristles. Made from a single material, the toothbrush heads are replaceable and easy to recycle, while the metal handle lasts a lifetime. The impact of the product’s innovation is reflected also in the commercial success enjoyed by the producer, a fast-growing start-up that has recently impressed international investors.